Newspapers Still Deliver Readers
NCBE members have options when it comes to newspaper advertising. The region's largest daily newspaper with general circulation is The Press Democrat, and the North Bay Business Journal is the largest business newspaper. Both of these publications have extended opportunities for special advertising programs for members only.
The Press Democrat
Don't believe those who would tell you "newspapers can't deliver." Sonoma County's leading daily newspaper is strong when it comes to delivering educated readers over 35 years of age, with income. Daily readership is estimated at 150,000 readers with a weekly circulation of approximately 48,000. Sunday's circulation increases to around 56,000. In addition to the print copy, the Press Democrat also has a subscriber E-edition, where readers can access the entire paper, including the Spadea (wrap) section.
A wrap section equals 3 full pages of advertising space. The NCBE wrap section would allow for a combination of ad sizes, from 1/16 to full page available to members at a dramatic discount. NCBE will utilize either a 1/4 page, or 1/2 page to promote the organization and the benefits of hiring a licensed contractor.
Consider this a branding opportunity, rather than a sale, or time specific ad. Although this special section should run at least once per month, this exclusive opportunity requires the section to be created and submitted to run when space is available. All ads are in full color with no additional charge.
- 1/16th of a page would cost $160 per
- 1/8 page $300
- 1/4 page $585
- 1/2 page $875
- Full page $1500
Requirements are that members commit to a 2 time run. Ad copy can be changed for each edition. Ad production offered at member discount rate $72.25 pr hr.
North Bay Business Journal
North Bay Business Journal is the region's weekly business newspaper and offers advertising options to get your company in front of business leaders in Sonoma, Marin and Napa counties. Although readers of the Business Journal are homeowners, the primary audience for your advertising message is business to business.
- The Business Journal has the largest business news organization in the North Bay.
- The Business Journal has staff reporters, not freelance writers, covering industry beats. The Business Journal reporters stay in touch and keep their fingers on the pulse of the North Bay businesses on a daily basis.
- The staff generates local business news not available anywhere else, therefore the Business Journal becomes a must-read for local business owners and managers.